A Bay Area florist says the cost of Valentine’s Day roses has risen 40% this year due to supply chain issues

SAN MATEO, Calif. (KGO) — Showing your love is going to cost a little more this Valentine’s Day. The price of roses is up from last year, if people don’t even forget to buy them. Florists say it falls on a Monday, and the day after the Super Bowl, sales are impacted a bit.

But it’s still a busy day. The San Mateo Florist owner ordered 7,000 roses for Valentine’s Day and brought in friends and family from as far away as Texas to help. Even though the pandemic has created some strange times, he still expects many customers to pick up flowers.

“Pandemic or no pandemic, they always come to show their lovers that they love them. The pandemic doesn’t stop love,” said Ed Sasounian, president of San Mateo Florist.

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But the pandemic is creating new challenges. Including the fear of disease.

“My worst worry this Valentine’s Day was being exposed to COVID because we had to shut it down completely. But thank goodness that didn’t happen.”

Supply chain issues added another layer of stress. Sasounian ordered 18,000 glass vessels for that day and for a moment it looked like they weren’t going to arrive in time. They did, but we were worried about getting the roses to go in the vases.

“Some people couldn’t get roses in time. They have to come from Ecuador and all the flight delays and it’s all just a chain of problems. But we got it. It’s all there, ready from.”

But it all adds up. Sasounian says the cost of the roses he buys has increased by 40%.

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