A Florist Turns a Business Proposal for a College Class into a Successful Store | Lifestyles


A local flower shop owner took a business idea born when she was a college student and turned it into reality to fulfill her entrepreneurial dreams in Fayetteville.

Eden Garrett, owner of Eden’s Botanicals, sells custom bouquets and flower arrangements from her storefront, the store’s website, and her mobile outfit, Eden’s Flower Truck.

Garrett first offered to start Eden’s Flower Truck to her senior seminary professor when she was at Drury University in 2018. Although the professor didn’t like the idea at first, Garrett decided to turn it into reality.

“It was a hypothetical case I had for class, (and) my teacher absolutely hated it,” Garrett said. “But, I treated it like it was a real thing, and so when I introduced it at the end of the semester, he said, ‘Oh my God, that’s a wonderful idea’ and said that he wanted to be an investor in loaned me the money to start it up.

Garrett opened the truck four years ago while in Springfield, Missouri, earning her Bachelor of Arts degree in advertising and public relations. She drove the truck to the Drury campus each day, sold flowers for a few hours, then went to class, she said.

After moving to Fayetteville to secure better opportunities, Garrett opened a storefront, Eden’s Botanicals, in the Uptown Apartments shopping area in 2020. The storefront is open 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. a.m. to 3 p.m. on Saturday. Garrett gets most of her stuff from the storefront and now only takes the truck out for special events such as holidays, parties, weddings, festivals and photo shoots, she said.

Grace Freeman, public relations and publicity specialist, is the event coordinator for Eden’s Botanicals. She hosts interactive events where customers can pay to create their own flower arrangements or other plant projects. Freeman started as an intern last summer, but Garrett hired her as her first part-time employee after realizing she needed help.

“I love finding different events to do, like creating them,” Freeman said. “We’ve done a disco ball planter, a cocktail arrangement, a Valentine’s Day charcuterie platter, we’ve done so many.”

Grace Freeman, event coordinator for Eden’s Botanicals, works in Eden’s Flower Truck parked in downtown Fayetteville on Valentine’s Day. Freeman plans about 12 events each month for Garrett’s growing business.

Freeman plans about 12 events a month and helps run the showcase when Garrett isn’t around.

When clients have no idea what they want, Garrett asks for the colors they like and a budget, then goes with it, she says. Most women arrive knowing what they want, while men typically receive a bouquet for their partner but don’t know where to start, Garrett said.

“We’re really gearing it towards guys who have no idea what to get their girlfriends or wives,” Garrett said. “So they hand us a $20 bill, say she likes pinks or purples, and we’ll do something about it.”

Garrett buys the flowers she uses from wholesalers in Springfield, Missouri, and from local growers in northwest Arkansas. Sometimes she even receives special flowers by plane.

Eden’s flower truck was parked in Fayetteville’s downtown plaza on Valentine’s Day, offering special Valentine’s Day collections, single flowers, pre-made bouquets and custom freehand bouquets .

Valerie Balldin of Fayetteville bought a Valentine’s Day bouquet from Eden’s Flower Truck while visiting the truck downtown.

“I just told her a $35 limit, and then she just made a bouquet that matched that price,” Balldin said. “I bought from (Eden) for a while, before she had the window display. I would have liked to buy anyway, but since it’s Valentine’s Day, of course , I had to do it.

Eden’s Botanicals brought in more revenue this Valentine’s Day than last, with Freeman and Garret selling 193 arrangements more than their target through the store’s truck, storefront and DoorDash deliveries, Garrett said.

Balldin is a repeat customer of Garrett’s and is always pleased with the flower arrangements she receives from Eden’s Botanicals, she said.

“I love her because she’s so young and has a successful business,” Balldin said. “She’s just killing him.”


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