Latinx Franchise Brands Launched the First Latino-Owned Franchise in the Florist Industry


Rhoslyn Florist Florist Franchise Opening Ceremony.

Florist Rhoslyn Franchise Store

Florist Rhoslyn Franchise Store

Rhoslyn Florist Logo

Rhoslyn Florist Logo

Rafael Alvarez, CEO and Founder of Latinx Franchise Brands, is thrilled to announce the launch of the first Latino-owned franchise in the florist industry.

We want to give our customers a totally different experience of how flowers look, feel and smell by providing them with fresh flowers that can last longer than our competitors.

— Fabiola Guerrero, CEO of Rhoslyn Florist

NEW YORK, NY, USA, May 18, 2022 / — Rafael Alvarez, CEO and Founder of Latinx Franchise Brands, is thrilled to announce the launch of Rhoslyn Florist Franchise, the first Latino-owned franchise in the florist industry. Rhoslyn Florist is the result of 5 years of hard work by 2 young immigrants, Fabiola Guerrero and Diego Toasa, both from the beautiful city of Ambato in the Republic of Ecuador. The city of Ambato is one of the best flower growers in the world and growing up in a city with fields full of beautiful flowers opened up their passion for the flower business. Fabiola Guerrero, CEO and Co-Founder of Rhoslyn Florist knew it was only a matter of time for them to own their own flower shop. She is the mastermind behind the brand after working for a few years at a local flower shop in the Bronx, New York, she acquired the skills and know-how of managing and operating a flower shop. blooms prosper. But that wasn’t enough for Fabiola, she decided to improve her skills and master the creation of floral arrangements by returning to school at Lehman College in the Bronx and taking classes with the best designers of floral arrangements. of the industry she met at different florists. fairs and congresses.

“Our roses create your stories” is our mantra. Every day, Diego Toasa, who is the president of Rhoslyn Florist, sends a driver to JFK airport to pick up the delivery of thousands of fresh flowers shipped directly from Ecuador. “We want to give our customers a totally different experience of how the flowers look, feel and smell by providing them with fresh flowers that can last longer than our competitors and if customers prefer to keep the flowers for a long time , we have that option too,” said Fabiola Guerrero, CEO of Rhoslyn Florist.

“We are investing a significant amount of money to build the best technology that will help our franchisees provide the best quality service to their customers. We create new websites, apps, shopping cart, driver tracking system, franchise portal, online store, CRM, point of sale, community platform, etc. and recently we partnered with Evveland to create a different online experience for our customers using futuristic Metaverse technology. The goal is to create Rhoslyn Florist stores in the Metaverse space to provide our customers with a close-to-life experience when ordering flower arrangements. Our customers will be able to do everything they do when they visit our stores except smell the flowers,” said Rafael Alvarez, CEO of Latinx Franchise Brands. “We are very excited about the partnership with Rhoslyn Florist Franchise and our team of developers will work very hard to provide Rhoslyn Florist customers with an unforgettable and highly realistic shopping experience,” said Rafael Bonnelly, Founder and CEO of Evveland Corporation, a commercial metaverse. focused on Web 3.0 events and immersive e-commerce experiences.

The Rhoslyn Florist franchise currently has 3 company-owned locations in the New York metro area and our goal is to grow our brand very quickly, with control, focusing on Latino populated cities across the country, but open to sell franchises to anyone else who has the dream of becoming their own boss and wants to achieve their American dream. We believe our business model can compete with any competitor in any market. It’s no secret that the Latino community in the United States is growing tremendously to the point where Latinos in the United States represent the 8th largest economy in the world. This is a great opportunity for Rhoslyn Florist franchisees and for our Franchise Headquarters as a franchisor whose goal is to help Latinos achieve their American dreams.

Numbers speak louder than anything else.
According to Stanford University’s 2018 State of Latino Entrepreneurship report by Dr. Marlene Orozco, large-scale Latino-owned businesses are 3 times more likely to operate as franchises than non-scale businesses. . Stanford University’s 2020 Census and 2021 State of Latino Entrepreneurship Report, Dr. Orozco reported that Latinos now make up 19% of the total US population, or 62.1 million people, having increased by 23% since 2010. In addition to being a formidable consumer base, with Latin American consumption totaling $1.85 trillion, Latinos continue to build businesses at a faster rate than anyone else. – 44% growth in the number of businesses over the last 10 years compared to only 4% for non-Latinos. Latinos are 1.7 times more likely to start a business than other demographics, representing the fastest growing segment of the small business ecosystem. According to the report, it is estimated that there are approximately 5 million Latino-owned businesses in the United States today. These growing consumer and business ownership trends translate into a total economic output of $2.75 trillion by Latinos in the United States. This represents a tremendous opportunity for Rhoslyn Florist Franchise.

About Latinx Franchise Brands
Based on the 85th floor of One World Center, New York, is the premier franchise brand for Latinos and minorities looking to franchise their successful business model. Rafael Alvarez, CEO and Founder of Latinx Franchise Brands, has assembled a team of seasoned franchise professionals and experts with over 250 years of combined experience. Mr. Alvarez has been a member of the International Franchise Association since 2007. The International Franchise Association (IFA) has recognized Rafael “Mister Franquicias” Alvarez as the recipient of its most prestigious award for diversity and inclusion, the Ronald E Harrison Diversity Award 2015, given to organizations and individuals who have made a significant contribution to minorities in the field of franchising, either within their franchise organization or within the franchise community as a whole. The Ronald E Harrison Award speaks volumes about the core values ​​of Mr. Rafael Alvarez and the team at Latinx Brands.

Kiani Alvarez
Franchise brands Latinx, Inc.
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Inauguration of the Rhoslyn Florist franchise


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