Pretoria florist’s business turns into something beautiful

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Inspired by their mothers’ determination to leave a legacy for their family, Ikaneng Khunoana and his girlfriend, Lesego Lesetedi, decided to chart their own path.

Author: Tebogo Mokwena

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Inspired by their mothers’ determination to leave a legacy for their family, Ikaneng Khunoana and his girlfriend, Lesego Lesetedi, decided to chart their own path. For them, their Ellen Rose Fresh Flowers and Gifts business is all about solidifying lasting memories for their customers.

Khunoana told Vutivi News that the name of the company was inspired by Lesetedi’s grandmother, who was a very successful businesswoman who motivated her entire family to excel.

And Lesetedi’s mother started a real estate business called Ellen Rose Properties in 2009, which Khunoana joined as an employee before starting her own business with Lesetedi in 2020.

The Tshwane-based entrepreneur also comes from an entrepreneurial background and was inspired by his own mother.

“My mother is a florist and started her journey as a businesswoman after she divorced my father after a 20-year marriage,” he told Vutivi News.

“She worked her way up from the bottom and started with one store, which expanded to three stores in Tshwane.

“I was inspired by these two strong women and decided to join forces with my partner to start this business”,

Khunoana said her company provides flowers and gift boxes for all occasions.

The flowers were either sold as a bouquet or a combination of gifts and flowers, which they obtained from a florist’s market in Johannesburg.

The company also organized special occasions such as picnics.

“We sell the experience, and for me, my favorite thing about this job is seeing the reaction of the gift recipients,” he said.

“That in itself is priceless,” Khunoana said. Prior to operating in Pretoria East, they worked in Mabopane where their first contract was with a Spar.

“We were making a lot of money, but we had to move.

It was difficult to run the business on the other side of Tshwane due to transport costs and the need to produce more flowers than we could sell,” he said.

“We took the risk of moving and as a result we had to restructure, strategize and improve our business model to maximize profits.

“We made more money in Tshwane East because we spent a lot of money on marketing, and we also found that people in Tshwane East really like flowers and appreciate them,” Khunoana said. by far one of his greatest achievements.

“There was a huge turnout for the event, and I was so overwhelmed to hear that so many people love flowers,” he said.

The couple’s dream is to open a few branches across the country.

“I want Ellen Rose Fresh Flowers and Gifts to be the go-to name for flowers and gifts,” he proudly said.

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