valentine: From farm to florist to your Valentine – Tracing the journey of a V-Day rose | Delhi News

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The tradition of giving roses on Valentine’s Day, which began centuries ago, is still alive and thriving among couples all over the world. However, (before giving a rose to your Valentine), have you ever thought about the journey of the rose and why it costs you about 10 times more on V-Day? A single stem rose that starts at around ₹2 at the farm, is sold at the mandi for around ₹20 and is sold to you by a florist for around ₹200-500 on Valentine’s Day. This is the same single stem rose that would cost you ₹50 any other day of the year. And don’t be surprised if you are charged ₹2,000-5,000 instead of ₹200-400 for a bouquet on Valentine’s Day. Due to the huge demand for roses on Valentine’s Day, florists in the capital expect a rose business of over ₹6-8 crore on that day. To understand the reason for this spike in rose prices around and on Valentine’s Day, we traced the journey of V-Day’s must-have gift.
‘VALENTINE’S DAY PE TEEN MAHEENE KA BUSINESS EK DIN MEIN HO JATA HAI’
Sumer Bhati, a farmer from Faridabad, says, “Hum log saal bhar February 14 ka intezaar karte hain kyunki teen maheene ka business ek din mein ho jata hai. Omveer Singh from Tatarpur village in UP, who also grows roses, adds: “We don’t sell in the market. We send truckloads of roses to Ghazipur Mandi, which is also one of the biggest flower markets in the country. Saal bhar hum log ₹2-5 ka ek gulaab bechte hain, aur Feb 12-14 ke beech wohi gulaab ₹ 15-20 ka ho jata hai.
‘THERE IS NO FIXED PRICE FOR ROSES, JITNI DEMAND BADHTI HAI, UTNA PRICE BADHA DETE HAIN’
Farmers from Nashik, Pune, Kolkata, Karnal, Hoshiyarpur and Bengaluru also sell their roses to Ghazipur Mandi. Asked about the difference in price of roses, Sandeep Patra, a vendor in Ghazipur Mandi, replies, “There is no fixed price for roses,” adding, “Jitni asks aati hai, utna price badha dete hain. Overall, in Delhi, we expect activity over ₹6-8 crore on Feb 14th.
On Valentine’s Day, the minimum price of one bouquet (20 single stem roses) starts at ₹350 at a wholesale price at Ghazipur Mandi, but when sold at florists, the minimum price starts between ₹1,000 and ₹2,000. Mandi vendors provide “love” not only to the NCR, but also to neighboring states.
Florists tell us that wholesale prices on Valentine’s Day could go up to ₹2,500-5,000 for a bouquet of long stem roses. Anubhav Bhasin, florist in Saket, says, “This year, whether long or short stemmed roses, none will be cheaper. Last year I sold bouquets for ₹2,000 but this year I hope to sell them for around ₹3,000-5,000 as there is a shortage of roses due to elections and spring season. marriages falling at the same time. Also, as it was colder than usual this winter, farmers struggled to grow roses. If demand increases and we run out of supply, rates could increase. He adds: “For good quality roses, people don’t hesitate to pay a higher price on Valentine’s Day.
‘EVEN WHEN I ORDERED A BOUQUET A WEEK IN ADVANCE IT COSTS ME ₹1.5K’
While even Delhiites in love find it expensive to pay ₹1,000-3,000 for a bouquet of roses on Valentine’s Day, they say they have no other choice. Shubham Pandey, 28, who placed an online order for roses a week before Valentine’s Day, says, “I once ordered a bouquet of roses for Valentine’s Day and it cost me ₹1,500, plus delivery. At any other time of the year, a bouquet of roses costs between ₹200 and 300, during Valentine’s Day week it costs around ₹1,000 and on Valentine’s Day it can cost at least ₹1. ₹500-2,000. It’s ridiculous.”
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